Introduction to Social Networking Web Sites Essay

Introduction to Social Networking Web Sites - Essay Example Many of the sites are user friendly and available at no charge. Since the sites have shown huge popularity, many businesses are able to use the sites as a form of advertising. Reasons like this are why companies such as Google have invested over 1 billion dollars for a site named You Tube. To further explore a social network it is important to review what a social network is. A social network as defined by an unknown writer from â€Å"what is social networking†, â€Å"as the grouping of individuals into certain groups†. This is very true in the sense that social networking sites group different types of individuals into different groups based on likes and dislikes. Social networking sites have objectives just like any other site. Social networking allows for individuals and businesses to communicate through a virtual setting. An article by Don Lafferty, explains how social networking has contributed in the growth of social enterprises. (Lafferty 2007) Social networking allows individuals to be shown a new form of communication. This is very beneficial to businesses. A common social networking site is Facebook. Facebook allows users to search for friends, create profiles, and have access to businesses and advertisements. Facebook was founded by Mark Zuckerburg Mark was named â€Å"person of the year† in 2010. (Grossdman2010)